Please call 1-800-697-2086 with your product sample requests. Thanks!

Shopping Cart - $0.00

You have no items in your shopping cart.

Welcome to the store!
Set Descending Direction
November 21, 2016

Original Article: Train Magazine 

Winter Issue 2016

July 16, 2015

Original Article: 
July 16, 2015
By Olivia Banski

If you’re “in the know” when it comes to supplements, you’ve heard of ZMA before. In fact, you might even have used it from time to time. However, if your classic idea of ZMA is that it’s a sleep supplement, you need to broaden your knowledge of what it really can do. 

While there’s no doubt that taking ZMA, which contains zinc, magnesium, and vitamin B6 is going to help you sleep more deeply and wake up feeling more recovered, it really does so much more. 

Let’s take a closer look into what ZMA has to offer so that you can see why it’s one supplement that you’ll want to have on your list to buy.

Read the full article here

April 8, 2015

Original Article: Physical Magazine
May 2015
By Dave Hawk

Q: I used to do strongman competitions, but now I'm bodybuilding.  Is ZMA a good supplement to improve muscle growth?

A: I've personally used ZMA and can't say enough good things about it.  ZMA (zinc magnesium aspartate) is a natural supplement that increases anabolic hormone levels while reducing cortisol levels.  On the one hand it helps build muscle, and on the other it helps prevent muscle wasting.  ZMA naturally aids the overall metabolic process that improves muscle energy support.  

Authentic ZMA products state "ZMA" on the label and are formulated with highly bioavailable zinc mono-L-methionine sulfate (L-Optizinc), Zinc/magnesium aspartate and vitamin B6.  You can find ZMA in many top brands as a standalone powder or part of a supplement mix.

For any strength-training or muscle-building athlete, ZMA will help improve training, energy, and lean mass gains as well as support greater recovery.  ZMA has been clinically proven to boost anabolic hormone levels (both testosterone and IGF-1), which improves muscle strength, power, and performance. 

January 13, 2015

Original Article: Regeneration Performance

By Drew MacKay Timmermans

May 27, 2014


    When looking for your first choice for an athletic supplement, it may help to start at the end of the alphabet with the mineral zinc. Many athletes are unaware of the natural benefits of zinc, despite research showing that zinc is found in every cell of the body. Zinc also serves a vital role every time our body’s cells divide and therefore optimal zinc levels are imperative in maximizing athletic performance.  As excess blood levels of zinc can be toxic, levels should be checked regularly; if you are unsure if you should be taking zinc, contact your physician to have your levels checked.  In terms of benefits for athletes, here are 6 that have direct applications for improving athletic performance.  

1. Improve Strength & Increase Lean Muscle Mass

        Recent research demonstrates the role zinc has in raising the levels of three important anabolic hormones in the body: testosterone, insulin-like growth factor (IGF-1), and growth hormone (GH).  Several studies have found that low levels of zinc correlate with lower levels of serum testosterone, which can greatly affect many aspects of performance such as strength, body fat percentage, and recovery.  Additionally, a group of researchers from Iran found that post exercise, both serum total testosterone and serum free testosterone were increased in cyclists who supplemented with zinc for 4 weeks.  Further research has also demonstrated increased levels of GH & IGF-1 after exhaustive exercise.  Following strenuous exercise, these increases in testosterone, GH, and IGF-1 levels result in improved recovery time, increased muscle building, and increased strength.  These results have been reported in both men and women.       2. Boost Immune Function
        Athletes with strong immune systems are better able to fight off sickness, but also have improved recovery times from exercise.  Research by Cordova & Alvarez-Mon (1994) examined the correlation between zinc and immune function, and concluded that diminished zinc levels strongly correlated with impaired immune function.  Specifically, zinc appears to play an important role in T-cell function.  T-cells are crucial in mounting an immune response against both viral and bacterial infections.  As strenuous exercise results in a short-term decrease in immune function, athlete’s can decrease their risk of illness by ensuring their zinc levels are optimal.
3. Support Reproductive Health
        Zinc has been shown in research to be crucial in reproductive health for both men and women.  Specifically, zinc plays a role in sperm maturation in men, ovulation in women, and fertility.  In males prostate cells, which are important in the normal production of sperm, the necessary requirements for zinc are 10x more than other cells.  Insufficient zinc levels can even contribute to an increased risk of prostate hypertrophy and cancer.  In females, zinc has been demonstrated to influence the normal growth process of the egg, along with the regulation of ovulation.  Research has shown that deficient zinc levels correlate strongly with decreased fertility in both men and women; these processes are all influenced by zinc as it is crucial in the binding of steroid hormones to DNA. In order to exert their effects, steroid hormones, such as testosterone and estrogen, must bind to DNA via zinc fingers.  
4. Utilize Zinc as a Powerful Antioxidant
        Over the years, zinc has been regarded as a powerful intracellular antioxidant as it targets and aids in the reduction of free radicals.  Zinc is also particularly effective at counteracting the harmful effects of elevated iron levels.  As recovery from strenuous exercise requires the clearance of free radicals, optimal zinc levels can help athletes recover more effectively from practice or competition. 5. Improve Insulin Sensitivity         Insulin sensitivity is an often overlooked aspect of optimizing athletic performance.  Decreased insulin sensitivity results in decreased glucose uptake by muscle cells and increased blood glucose levels.  Chronically elevated blood glucose levels can result in increased fat gain, and eventually type II diabetes.  Additionally, decreased insulin sensitivity can result in submaximal glycogen storage following strenuous exercise.  Zinc is crucial in assisting the proper function of insulin in 3 ways:         1. Zinc binds to insulin to allow proper storage in, and optimal release from, the pancreas in response to blood glucose levels.         2. Zinc is found in the enzymes necessary for the proper binding of insulin to muscle cells during the uptake of glucose.  This is what is referred to as “insulin sensitivity”.  With decreased insulin sensitivity, insulin has a decreased ability to bind to muscle cells, and therefore glucose is not taken up my muscle cells as efficiently.         3. Zinc boasts anti-inflammatory effects that help decrease inflammation inside cells, which acts to preserve cell health and assist in maintaining insulin sensitivity.           Optimizing zinc levels are an important aspect of maximizing optimal performance, and for that reason should not be overlooked.  As previously stated, contact your doctor to have your baseline levels tested before starting any supplementation with zinc. -RP –> References Kaya, O., Gokdemir, K., Kilic, M., & Baltaci, A. K. (2006) Zinc supplementation in rats subjected to acute swimming exercise: its effect on testosterone levels and relation with lactate. Neuroendocrinology 27(1–2):267–270   Fuse, H., Kazama, T., Ohta, S., & Fujiuchi, Y. (1999) Relationship between zinc concentrations in seminal plasma and various sperm parameters. International Journal of Urology & Nephrology. 31:401–408 Favier, A. E. (1992) The role of zinc in reproduction. Biological Trace Elements Research. 32:363 Cordova, A., & Alvarez-Mon, M. (1995) Behaviour of zinc in physical exercise: a special reference to immunity and fatigue. Neuroscience Behavioural Review. 19:439–445 Powell, S. R. (2000).  The antioxidant properties of zinc.  Journal of Nutrition. 130: 1447-1454
December 29, 2014
By Dave Hawke Original Article: Muscle & Body June 1, 2014

I’m a 44-year-old former powerlifter who is now bodybuilding. I was told that ZMA is a great supplement to improve muscle growth. Have you taken ZMA before? What is it?
A: Yes, I can attest personally that ZMA (a combination of zinc, magnesium aspartate and vitamin B6) is an extremely effective anabolic booster that helps increase testosterone, insulin-like growth factor-1 (IGF-1) and growth hormone (GH) levels while reducing cortisol levels. Taken before bedtime, ZMA helps you sleep more soundly, while your body releases GH and other anabolic hormones. ZMA also helps to replenish important micronutrients in your system, so you canrecover from workouts more quickly and completely.   ZMA is formulated to be highly bioavailable and has been proven to be clinically effective. Researchers at Western Washington University did a study on ZMA with football players. Over the course of two months of intensive training (including resistance exercise), those taking ZMA increased their free testosterone levels by 33.5%, whereas it dropped in the placebo group. The players taking ZMA also maintained higher IGF-1 levels and had twice the rate of improvement in strength.   While it is a proprietary formula, ZMA is available from many top manufacturers. One high-quality example is Cellucor COR-Performance ZMA, which is formulated with zinc mono-L-methionine sulfate, zinc/magnesium aspartate and vitamin B6. For a strength-training athlete of any age, ZMA will help to improve training, energy and lean-mass gains and support greater recovery. Take it before bed on an empty stomach.
Read the full article here
December 19, 2014

By Lori Nickel

Original Article: Journal Sentinel

November 18, 2014


Green Bay — Aaron Rodgers possesses NFL records, a Super Bowl ring and an MVP trophy. He's on fire this season, leading the Green Bay Packers to an NFL-best 33 points a game.

But he's always looking to evolve, as a person and as a quarterback, and by tweaking a few health and wellness habits in the last year, he said he feels so good he has convinced himself he can play well into his late 30s and even his 40s.

Hot yoga. Vitamins. Limits on caffeine. Sleep. Proper hydration and detoxifying juice cleanses. Living by the 80-20 rule — and cutting back on pizza. It all has helped Rodgers look ahead to his 31st birthday Dec. 2 feeling like he's in the best shape of his life with some of his best games ahead of him.

"If you're taking care of your body and getting the proper nutrition, and sleeping well, you're going to be fit to play," said offensive coordinator Tom Clements. "And you're going to maintain that fitness for years."

For Rodgers, getting to this good place with his wellness started with getting enough sleep.

"Sleeping in general has always been a little difficult for me," said Rodgers. A good night for him used to be about 61/2 hours. "I just have a hard time turning my mind off, I think."

He started using ZMA, a vitamin supplement that includes zinc, magnesium and aspartate that can act as a muscle relaxer. "The ZMA puts you in the deeper sleep — quicker," said Rodgers. The supplement also is used by athletes as a recovery aid.

October 13, 2014

By Chris Robinson
Hustle Boss
October 12, 2014

Courtesy of our friend and fighter Bilal Mahasin, we’ve been informed that Bay Area favorite Casey Morton has scored a successful victory in his profesional debut.

“Congrats to Casey Morton on her impressive pro debut victory! It should’ve been a tko! The bloodiest fight of the night! My God!” Mahasin stated, posting of photo of himself with the former amateur standout.

We first crossed paths with Morton at the PAL tournament last year in Oxnard, through Steven Foster and his father, and she is one of the most positive people you will find in the sport.

Read the full article here

Set Descending Direction